keynote speaker

Inventor · Founder · Live-Selling Pioneer

Celebrity hairstylist Sarah Potempa invented the Beachwaver®, built it without outside investment and turned TikTok Shop into a million-unit sales channel. Now she shows audiences how to do the same.

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1M+Products sold on TikTok Shop

1.5MTikTok followers

12Patents

Sarah Potempa, celebrity hairstylist, inventor and keynote speaker

Meet your speaker

Main-stage energy, founder-level insight

Celebrity hairstylist, inventor of the patented Beachwaver^® and founder and CEO of The Beachwaver Co.

Sarah turned a stylist’s idea into a global hair-tool brand, and her team was one of the first in beauty to break through on TikTok Shop, selling more than a million products live.

On stage she shares the real story: the risks, the pivots and the playbook, delivered with warmth, humor and takeaways audiences can use the next day.

InventionEntrepreneurshipLive sellingTikTok ShopAI & beauty tech

Signature keynotes

What Sarah speaks about

01

Shoptalk Fall 2026 headliner

Redefining Authentic Audience Connection in the TikTok Shop Era

How Beachwaver sold more than a million products through live selling, and how any brand can build real connection on camera, turn viewers into buyers and keep them coming back.

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02

Entrepreneurship

From Stylist to Inventor: Building a Brand with Zero Outside Investment

Turning a daily frustration into a patented product, protecting it and growing a family business on your own terms, with the lessons learned the hard way.

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03

Innovation

The Future of Beauty Commerce: Tech, AI & Live Shopping

What AR try-ons, AI and shoppable video mean for brands, from Sarah's panel work with Perfect Corp. and Beachwaver's early bets on new platforms.

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KeynotesFireside chatsPanelsWorkshopsLive demosVirtual events

On stage

Where Sarah has spoken

2026
Shoptalk FallHeadliner Stage · Redefining Authentic Audience Connection in the TikTok Shop Era
New York · LA · Austin
AmplifyFounderverse events for DTC, retail & CPG brands
Chicago
TikTok Shop SeminarCreators, founders & brands in the TikTok Shop ecosystem
Bologna
Cosmoprof WorldwideCosmoTalks main stage with BeautyMatter
2025
CNBC ChangemakersWomen transforming business
2024
FounderMadePanel with Kendi Kendall, Anna Sarelly & Shira Lazar
2024
Perfect Corp. Global Beauty & Fashion TechPanel on AI & AR in beauty e-commerce
LA · Austin · Chicago
Behind the Chair On TourCelebrity stylist panels

Plus Entreprenista, beauty trade shows, business summits, retailer events, AI conferences and hair education stages.

On air

Today Show / GMA / Extra / CNBC

Podcasts

Dear FoundHer / The Glossy Beauty Podcast / The Thick Pod / Beauty in Progress / Conversations with Nistha

On camera

TV & on-camera expert

A go-to beauty and business expert on the Today Show, Good Morning America, Extra, E! and The Real.

Speaking inquiries

Bring Sarah to your stage

Tell us about your event and Sarah's team will follow up with her availability.