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The StoryHair · Beauty · Creativity

Sarah
Potempastylist, inventor, founder

Sarah Potempa, celebrity hairstylist and founder of Beachwaver Co.

A celebrity hairstylist with The Wall Group, the inventor of the patented Beachwaver® rotating curling iron, and the founder of a self-funded, women-owned beauty company sold around the world.

  • 75 beauty awards
  • 12 patents
  • 1M+ products sold on TikTok Shop
  • 15+ years at The Wall Group
Work with Sarah →
01

The Stylist

Celebrity · Editorial · Red carpet
Sarah Potempa styling hair backstage

Sarah always knew she wanted to do hair. She was the go-to braider before every game and a shampoo girl at a local salon in high school.

After earning a degree in business and creativity at NYU, she trained under iconic hairstylists Bob Recine and Danilo on editorial shoots for W and Italian Vogue.

Represented by The Wall Group for more than 15 years, she has created waves, braids and red carpet looks on some of the most recognizable women in the world, for the pages of Vogue, Marie Claire, Vanity Fair and W.

Waves, braids and red carpet hair on the most talented women in the world.

Hair portfolio at The Wall Group →

In her chair

Lea Michele / Emily Blunt / Camila Cabello / Reese Witherspoon / Busy Philipps

Editorial & press

Vogue  ·  Italian Vogue  ·  W  ·  Vanity Fair  ·  Marie Claire  ·  Allure  ·  Glamour  ·  Cosmopolitan  ·  Elle  ·  Refinery29

View celebrity work →
02

The Beachwaver

Inventor · Founder
Sarah Potempa, inventor of the Beachwaver

One tricky technique became a patented rotating curling iron, and a family beauty company built without outside investors.

Beachwaver Co. has since won 75 beauty awards, sold more than a million products on TikTok Shop and is carried at Target, Free People, Anthropologie and Amazon.

Women-owned, self-funded and family-run.

03

On Stage & On Camera

Keynotes · TV · Social
Sarah Potempa speaking on stage at Amplify Los Angeles

Amplify Los Angeles

A go-to beauty expert on the Today Show, Good Morning America, Extra, E! and The Real, and a keynote speaker on invention, entrepreneurship and the future of beauty commerce.

ShoptalkCosmoprofWella InternationalBehind the ChairP&G HQAmplify NYC, LA + AustinWomen In RetailEntreprenistaFounderMadeBeautyMatter

Watch

In her own words