The
Beachwaverupside down and backwards

Beauty editors often asked Sarah how everyday women could recreate the waves she created on celebrities.

On one of those calls she explained the technique: hold the curling iron upside down, then wrap the hair backwards and away from the face. The editor laughed and said it sounded so complicated.

“It sounds so complicated, upside down and backwards!”
A beauty editor

She wished there were an easier way, and she sketched one right then: a curling iron you hold upright that turns the hair for you.

Beachwaver Co. began as a team of two. The sisters drove the truck to deliver product, stored inventory in their apartments and pitched every buyer themselves.

Their sister Emily joined soon after. They still create their own content and demo every day. Beachwaver was one of the first beauty brands to break through with live selling on TikTok Shop, where it has sold more than a million products.

In 2019 the brand launched haircare with clean ingredients and sustainable packaging, followed by the B.Bungalow fragrance collection. Today Beachwaver Co. has won 75 beauty awards and remains women-owned, self-funded and female-run.